Successful ongoing marketing made easy
Here is another success story from one of our happy clients. We were delighted to help Southview Dental Care (SVDC) in Kent.
Background:
We have enjoyed working with SVDC for many years to ensure a consistent and integrated approach to their marketing. We have got to know the practice well and try to make things as easy as possible for them. Since 2004 we have assisted with a wide range of projects including their website, signage, stationery, newsletters, treatment leaflets and referral cards.
The requirement:
The team at SVDC appreciate that successful marketing should be ongoing. This year they approached us for further assistance with marketing the practice to existing patients, to maximise their potential and encourage them to refer family and friends. They also wanted to continue to attract and convert new private patients.
The solution:
We developed a range of quality, branded marketing material, to reflect the quality of care and treatment provided.
- Eye catching A-board posters were produced to raise awareness of the practice and attract passersby. To catch people’s attention we included key messages, benefits and a call to action in as few words as possible.
- A new practice leaflet and team leaflet have been developed. These provide key information for patients and enquirers as well as meeting necessary requirements. These leaflets and the posters used striking practice photography.
- Professionally produced aftercare leaflets were produced to give patients important guidance to take away after their treatment. The client wanted these to be branded and in-line with all their other patient literature.
- A ‘Thank you’ html email template has been developed to send to patients after their appointment/treatment to thank them for their custom, ask them for feedback, up-sell other services and offers an incentive to refer a friend.
We have also recently begun to work on SEO / online marketing to increase the practice’s online presence and drive more traffic to their website. We look forward to seeing the results.
The outcome:
The team are very happy with the work carried out and the practice is thriving.
Testimonial:
Thanks to practice manager, Georgina Mitchell for this testimonial: “Blue Horizons are professional, efficient and offer competitive prices. Everything always runs smoothly and they do all the hard work for us. I hardly have to think of anything as they always come up with good ideas. The marketing material they have produced for us looks great and our private base has increased. Overall we are very happy with the service provided.”
Georgina Mitchell, Practice Manager
