Since the launch of 2.0 in 2021 and with various additional options over the last few months, Shopify have made metafields a key part of any growing Shopify store, but what are they and how can you...
The Emotional Ingredients Necessary for Business Success
In his book 'Twelve and a half: leveraging the emotional ingredients necessary for business success', Gary Vaynerchuk (world reknowned entrepreneur) argues that the softer skills associated with em...
Having a great website is only part of the marketing jigsaw. Marketing is pretty much everything that you do, so for your website to perform its best, the rest of your marketing needs to be working...
Feed forward for a positve start to 2022
As we come to the end of the year it’s the ideal time to reflect back on the year that’s passed and focus our attentions to the year ahead. 2021 (and 2020 for that matter) have been challenging to...
Background Hardy Games is a small business specialising in the gaming world and predominately selling through online marketplaces. Although this route proved very successful, they decided that the...
Creating a brief for your website
Spending time thinking through and planning out your requirements prior to engaging an agency or freelancer to design and build your website is time well spent. This will help you solidify in your ...
What is Online Store 2.0 and what does it mean for me? At long last Shopify's updated Online Store 2.0 is finally here - perhaps the most highly anticipated update ever! Here at Blue Horizons we ar...
A quick reference guide: general website and specific Shopify terminologies
We appreciate that it can be overwhelming when getting to grips with a new website platform. Part of the learning process is understanding the different terminologies, so we thought it would be use...
Building your business back better and stronger
“Strength is not the absence of struggles. It is what you build due to your struggles.” Adam Grant The past year has been testing to say the least. The global pandemic has completely changed our wo...