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Our client
Quadrant Orthodontics is a highly successful mixed orthodontic practice based in Richmond, Surrey. Established for over twenty years, they have recently carried out a refurbishment of the practice, including revamping their visual identity.
Until now, patient literature at the practice had not reflected the quality of treatment provided or the level of service offered. The practice principal Dr Ester Cumber-Kraehmer was keen to change this.
Our brief
To produce a stylish range of patient literature that would:
a) create a high-quality image, in keeping with the treatment and service provided at the practice
b) help in attracting new self-referred patients to the practice, particularly adults
c) assist in promoting the practice to local GDPs to encourage referrals.
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"The welcome packs arrived yesterday as promised. WOW! Really, really lovely! We've also had people complimenting us on our other
stationery. Thanks so much."
Kindest regards
Ester Cumber-Kraehmer |
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Our response
The key aspect of our response was to create a high-impact and highly professional A5 size patient welcome pack, consisting of a main brochure plus three explanatory inserts.
To support the contemporary design and layout, the pack was further enhanced by the addition of silver foil blocking on the cover and gloss varnish on the photos. Wording was kept to a minimum to allow the photography and design to shine through.
Result: a happy client!
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