Aubin & Wills

Aubin & Wills is a premium menswear brand which originally launched in 2008 as the elder sibling to Jack Wills and was aimed at customers who were outgrowing the younger brand.

The Aubin brand is now independently owned and relaunched on the Next Total e-commerce platform a few years ago. However online sales were low and the Next platform was restrictive, difficult to manage, time consuming and costly to scale.

They therefore wanted to migrate across to the Shopify platform where we created a stylish, professional store, ensured that all key functionality was incorporated and gave the team full control to easily make changes and updates. The website now thrives and we've subsequently worked on setting up and integrating with Klaviyo for email marketing.


What we did:
  • Migration from Next Total ecommerce to Shopify
  • Shopify Design & Development
  • Klaviyo Email Marketing
  • Shopify Support & Maintenance

Aubin & Wills

Aubin & Wills is a premium menswear brand which originally launched in 2008 as the elder sibling to Jack Wills and was aimed at customers who were outgrowing the younger brand.

The Aubin brand is now independently owned and relaunched on the Next Total e-commerce platform a few years ago. However online sales were low and the Next platform was restrictive, difficult to manage, time consuming and costly to scale.

They therefore wanted to migrate across to the Shopify platform where we created a stylish, professional store, ensured that all key functionality was incorporated and gave the team full control to easily make changes and updates. The website now thrives and we've subsequently worked on setting up and integrating with Klaviyo for email marketing.


What we did:
  • Migration from Next Total ecommerce to Shopify
  • Shopify Design & Development
  • Klaviyo Email Marketing
  • Shopify Support & Maintenance

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