Moile website - ice dental

Client requirements

We had developed ice dental's original website partly in Flash to meet their original objectives. Since its creation, website visits through smartphones has increased dramatically. Our client wanted to make sure that she targeted these specific visitors and provided them with a website that met their individual requirements. She also wanted to make sure that her website worked effectively with Apple devices - the market leader.

The solution

We ported the ice dental website over to our new, customised content management system. This ensured it took advantage of the latest developments we had made. In addition we stripped out any Flash that prevented iPad and iPhone users from seeing the content and rebuilt the site partly in order to load extremely quickly - great for visitors and search engines!

The new CMS also created a bespoke mobile version of the site that would be detected by smartphones automatically. The mobile version included condensed content, one click contact mechanisms and easy to navigate menus. However, we still kept the high quality branding and style associated with ice dental, providing users with a glimpse of their stunning practice.

The outcome

With over 20% of web traffic coming to the ice dental website from mobile users, the addition of a smartphone version has been critical. The client was extremely pleased and feedback from patients has been great.

With the mobile market continuing to grow, this version of the site promises to be a real asset to the practice going forward.

Call us now on 01242 236600