Website - Promatica

Client requirements

Promatica are a health IT consultancy and software company and when they approached Blue Horizons, they were still a fledgling business.

The aim was to grow to a size of 25-30 employees and to be recognized as an expert in the healthcare IT sector. Competition within this sector is fierce, so we needed to ensure Promotica stood out from the crowd.

We were tasked with creating a strong brand image and engaging website to help communicate with this niche market.

The solution

It was important to make it as easy as possible for potential clients to find out exactly what Promatica did, so we created a strong, unique brand identity and heavily branded website with clear, concise text. This focused on the benefits of their service (rather than the features) and which avoided industry jargon.

The healthcare industry is one in which decision makers are notoriously time-poor, so the content was short, sharp and well targeted.

The outcome

The high quality, brand focused website refelected the values of Promatia and the problem-solution format was exceptionally well-received and enabled immediate engagement with their customers.

The website has allowed Promatica to establish a presence in the industry and to showcase its services to potential clients.

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