Press articles
Blue Horizons are regular contributors to publications in the dental and aesthetic sectors, including Dentistry, Private Dentistry, Aesthetic Dentistry and Aesthetic Medicine.
To download any of our articles in MS Word format, just click on the link.
Aesthetic Dentistry
Dentistry
Q&A series, 2007
- February
- March
- April
- June
- July
- September
- October
- November
- December
- The Magnificent Seven - top tips on keeping your patients when you go private.
Private Dentistry
Advanced marketing for forward-thinking practices, series of five articles:
- The ideal time to market yourself
- Hijacking marketing techniques from the High Street
- Boosting business by working with local employers
- Boosting referrals from your local GDPs
- Encouraging patients to make a leap of faith
- How to market facial aesthetics, part 1
- How to market facial aesthetics, part 2
- How the daily news can help boost your practice
- Helping patients to buy cosmetic treatments
- Assessing the competition
Aesthetic Medicine
- The customer buying process and how to make the most of it
- What is marketing?
- Why you need to market your practice
The Probe
All articles are © copyright of Blue Horizons 2007 & 2008