Some sound tips and advice taken from Paul McGee's book 'How to speak so people really listen'.
By adjusting our strategies to be more customer-centric and with a focus on genuinely being helpful and useful, we can be smarter with our marketing and more successful as a consequence.
When considering whether a company provides value, it’s not just a question of monetary cost, it’s far more involved than that and the benefits derived from such value can be far reaching.
So you’ve just launched your new online store. Your products look amazing, the photographs are gorgeous, and the design extremely stylish and you’ve crafted all the descriptions. But how will anyone actually visit it?