SEO is no longer just about identifying keywords to match searches, successful SEO is about creating useful and relevant content.
The content should be in a highly readable format for the end users, that adds value, that is shared and that demonstrates that your business is the leader in its field.
Such is its effectiveness, that many consider ‘content’ to be the most critical component of the marketing mix right now.
That’s because it resonates with consumers, who are bored by and have ‘tuned out’ of traditional intrusive marketing that tries to sell, and are looking instead for information (or content) that educates and empowers, enabling them to make more appropriate choices and decisions.
We have worked positively with Blue Horizons for a number of years and are very pleased with their input. Their contribution, as part of our overall strategy, has definitely helped us to meet the ongoing challenges that face us all in a rapidly changing dental world.
- Andrew Parfitt, Weston Orthodontics
Unlike copywriting, which encourages action through persuasive words, content marketing is all about building trust and confidence in your ‘brand’ by providing your clients or patients with quality information that meets their needs. This makes it particularly attractive to professional services and healthcare providers who know that ‘overselling’ can actually create a negative perception of their business.
Our writing team is not only skilled at researching the material that is needed, but also in ‘packaging’ it into content-rich reports, blog posts and guest blog posts, fact sheets, infographics, e-zines, presentations, videos and podcasts.
Well written, attractively designed and appropriately targeted, such content can play a crucial role not only in generating business from those it is sent to initially, but from second tier contacts who the content is passed on to.
If you want to demonstrate your authority in the marketplace, and become ‘the first choice’ provider over your competitors by using content marketing effectively then choose from a range of off-the-shelf packages. These have been developed to increase traffic to your website, grow your brand visibility online and help you reach out to new customers and potential markets.
There is a minimum contract of only 3 months for any of the options below, but if these don't quite suit your requirements, we create something bespoke to meet your exact needs.
*Minimum contract term just 3 months.