Creative brief

Client name

Your email


Background Summary

Please include a brief summary about your company, its products and its services. Details of sales processes, price points and anything specific that you feel will help us to understand your business better.

Objective of marketing item

  • What do you want to achieve from this item? Is it to raise awareness of you brand? Is it to provide information? Is to encourage a particular action that will lead to a sale for you?
  • Who is your ideal audience for this marketing item? Please give as much detail as possible about the persona’s you’re looking to attract – their likes/dislikes and behaviours.

Key messages

  • In your own words, what lies at the heart of your brand?
  • What is important to you?
  • What do you want your target audience to think/feel about your brand?
  • How will this marketing item help you achieve the ‘bigger picture’ goals for your business?


  • Who will be providing the wording?
  • Are there specific images required?

Print items (if relevant):

  • Do you have a preference for size or format?
  • Do you have a preference for paper stock? Paper weight? Textured or smooth? Silk or gloss?
  • Do you have a preference for any special finishes? Emboss, foil-block, die-cut, lamination?
  • How many copies do you require?


Please let us know of any guidelines, term or conditions or legal requirements that are relevant to this piece of work.

Budget & timescales

  • What is your budget for this item?
  • Are there any particular deadlines that must be met?


  • How are you going to measure the effectiveness of this activity?
  • What will success look like?