Website Brief

Client name

Registered company name

Registered business address

Domain name (new or existing, plus any others you’d like to redirect)

Contact telephone number(s)

Email address for customers to contact (is there a different email for any emails about the account)

Social accounts/links

Please also let us know of any guidelines, term or conditions or legal requirements.

Background Summary

Please include a brief summary about your company, its products and its services. Details of sales processes, price points and anything specific that you feel will help us to understand your business better.

Existing website (only complete if you already have one)

  • Please confirm the URL of the existing website
  • How long ago was the site built? Who built it and on what platform?
  • What levels of traffic is it currently receiving?
  • What is the ratio of desktop to tablet/mobile users?
  • How does the website perform for you? Please confirm numbers of enquiries, sales etc
  • Who is responsible for updating the site?
  • What do you like about the existing site?
  • What don’t you like about the existing site?


  • Who do you feel are your closest competitors?
  • What do you admire about your competition? How do you want to stand out from them?

Please include any examples and/or weblinks to competitor sites

Objective of new website

  • What do you want to achieve from the new website? Is it to raise awareness of you brand? Is it to provide information? Is to encourage a particular action that will lead to a sale for you? Is it to sell directly?
  • Who is your ideal audience for this website? Is it the same as before? Please give as much detail as possible about the persona’s you’re looking to attract – their likes/dislikes and behaviours.
  • How will your target audience access your site? Via mobile? Via desktop?
  • Do you have access to analytics from your current site, if you have one?

Key messages

  • In your own words, what lies at the heart of your brand?
  • What is important to you?
  • What do you want your target audience to think/feel about your brand?
  • How will this website help you achieve the ‘bigger picture’ goals for your business?


  • Please provide us with logo files and any associated brand guidelines (please send separately via email or
  • Are there likely to be any changes to the brand image in the near future?


  • Who will be providing the wording?
  • If you have an existing site; do you require all/some or none of the content?


  • Are there specific images required?
  • Will you be requiring professional photography services?


  • Are there any other assets required?


  • Please provide us examples of 3 websites you like and briefly state why (they do not have to be related to your business). In particular it helps to guide us with your preference of look, feel and functionality.

Your users - name/email (anyone who will require access to the site)

Technical requirements

  • Do you already own your domain? If so, do you have access details?
  • Is your site likely to be targeted by people with special needs or special requirements?

Payment gateways (if selling online)

What payment options do you want to offer your customers?

Do you have a payment gateway(s) that you want to continue using or are you open to a recommended gateway?

Hosting & maintenance

  • Do you have details of your existing web hosting set up?
  • What about your email set up and hosting?
  • Who will be responsible for the on-going maintenance of the website?


  • Are there any other marketing activities currently being performed? How will you drive traffic to the new site?
  • Do you require assistance with marketing? Social media? Content marketing? Search engine marketing? Email marketing? Print?

Budget & timescales

  • Please confirm what your budget is for this item?
  • Are there any particular deadlines that must be met?


  • How are you going to measure the effectiveness of this activity?
  • In what time frame will the effectiveness of the activity be measured?
  • What will success look like?