Project brief

Startup business Brushbox were looking to launch a subscription website and had big plans to become the largest subscription toothbrush company in the UK. With funding from Entrepreneurial Spark (NatWest) they wanted to market their oral health brand in a big way and needed help with a new ecommerce store and product photography.

Creation & functionality

As a new brand launching their first product, Brushbox came to us with a prototype and big plans of how they needed their ecommerce store to function. We provided them with a customised Shopify store, implementing their branding and customising key functionally that provides the customer with an informative and attractive journey from homepage to checkout.

Photography & design

The creative photography and packshots were a key element required for the whole project. We wanted to ensure that the products were made to appeal to different demographics and were attractive and different enough to be more than ‘just another dental brand’ and to encourage people to subscribe and instantly trust the name.

"Our site had a number of technical challenges which meant we discussed with a LOT of potential Partners before deciding on Blue Horizons - Marcus and his team were always honest, knowledgeable, and thought 'outside the box' right from the start. They have delivered more than they promised and have worked tirelessly and flexibly throughout - never once missing a deadline. They continue to add value to this day and we think of them as an integral part of our team."

Mike, Brushbox
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