After moving to the area to set up their hot yoga studio, Ella & Fleur were keen to establish a voice for their brand. We gave them confidence that we could work with them as their long-term marketing partner and really helped formulate an effective marketing strategy to complement their ambitious growth.
From defining the initial brand and its various messages, we have continued to work with the studio to help it grow, producing regular client communications (email and print), a bespoke photoshoot plus various on and offline campaigns.
Blue Horizons have been, and will continue to be, instrumental to our business in Cheltenham. When Blue Horizons came on board we were struggling with brand identity and had no marketing activity.
They helped spearhead how our brand looked and felt; helped to produce a universal appearance with all our communications through various channels as well as handling our targeted communication and marketing efforts to our members and potential members.
Blue Horizons gave us our voice and through that voice we are now looking to grow and to launch a national franchise which they will again be instrumental in.
Together with our marketing partner; our membership revenue has increased by over 158% and our attendance has increased by 26% over the past twelve months. This is from ideas generated by both parties in a collaborative method and driven by Blue Horizon's flexibility and experience.
Finally and most importantly; they have been flexible in their approach to our ever changing circumstances and for that we could not be more grateful. Great team with a great future. Thank You!
- Roman Wroath, Director