Maybe not so much of a myth this time around, more of a warning about SEO salesmen.
We are increasingly getting calls from our clients, who have in turn received calls from people claiming to be SEO experts. These salesmen are telling clients that their websites are not listed in or performing well in the major search engines.
Understandably, this raises concerns, which is why our clients ring us. Of course, it turns out that the salesmen have their facts wrong (we're being polite here....!) and our client's website is proven to be performing very well.
This type of call or email is becoming increasingly common. We particularly like the fact that search engines themselves are prone to them! Here's a quote from Google, which sums up the issue very eloquently.
"Be wary of SEO firms and web consultants or agencies that send you email out of the blue.
"Amazingly, we get these spam emails too:
I visited your website and noticed that you are not listed in most of the major search engines and directories..."
Reserve the same skepticism for unsolicited email about search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators."