The blog

Discover more about marketing and Shopify with advice, tips, recommendations & great examples

The Lowdown on Loyalty Apps

The Lowdown on Loyalty Apps

What is a Loyalty Programme? According to eMarketer, nearly 60% of internet users view earning rewards and points as “one of the most valued aspects of the shopping experience.” A loyalty/reward p...

Taxmatic: Calculate, file and pay VAT on sales in all your European Markets

Taxmatic: Calculate, file and pay VAT on sales in all your European Markets

Tax compliance for UK based ecommerce businesses is quite complicated, more so now since Brexit. That's why Blue Horizons have partnered with Taxmatic.   What do Taxmatic do? In a nutsell, Taxmati...

Black Friday, Cyber Monday & Small Business Saturday - a more ethical way to shop

Black Friday, Cyber Monday & Small Business Saturday - a more ethical way to shop

Black Friday, Cyber Monday (BFCM) will fall on Friday 29th November through to Monday 2nd December this year with Small Business Saturday being on Saturday 7th December. So, don't leave things unti...

A quick guide to abandoned cart emails

A quick guide to abandoned cart emails

An abandoned cart email is a communication (usually automated) that is sent out to visitors to your website who have added items to their cart but then left before checking out and completing the t...

Shopify Editions Summer 2024

Shopify Editions Summer 2024

Our focus here is a run through of updates announced by Shopify relevant to standard Shopify for UK based businesses. The full update including Shopify Plus features can be found here. Markets - ne...

An e-commerce glossary of terms

An e-commerce glossary of terms

Any industry comes with its own unique language and acronyms so we thought it might be appreciated if we put together a brief glossary of common terms and words that you may come across in the wor...

Conversion rate optimisation for your ecommerce store

Conversion rate optimisation for your ecommerce store

Attracting traffic to your website is one thing, turning these visitors into customers is quite another. A lot of money can be wasted trying to attract new traffic to your site when the money could...

Customer-centricity

Customer-centricity

Being customer focused is literally putting your customers at the heart of everything you do. It isn't just a strategy, it's an ethos at the core of your business that permeates throughout. It is a...

Spring clean your Shopify store

Spring clean your Shopify store

As the bulbs start to emerge and the days are getting longer and brighter, now is the perfect time to re-energise your Shopify store by having a good Spring clean! Having a tidy, aesthetically-plea...