Common Cognitive Biases and How to Avoid Them
Despite what we may think, as humans we are not always logical or rational. We often create our own construct of reality based on our perception of a situation rather than from a purely objective, ...
What you need to consider when migrating your store over to Shopify
With the world's best converting checkout, it's no wonder more and more ecommerce stores are migrating over to Shopify. Shopify enables you to sell online and in person, sell locally and globally,...
Another chunky update from Shopify with over 150 updates! Here is our quick overview of what we feel our clients will find the most relevant: Themes Lots of new free themes introduced by Shopify u...
Do you struggle to make decisions? Reading this will help.
Some of us are naturally better at making decisions whereas some of us find ourselves in a state of flux on a daily basis, often over the seemingly mundane and easy decisions. Overwhelm sets in and...
Shopify Editions - Winter '25 Update
150+ updates is a lot to get your head around! So, here we've cherry picked what we think are the main updates that we think our clients, will find the most useful: Online Shopify Search & Disc...
Guide to testing your new Shopify store and getting ready to launch
We thought it would be useful to have a guide running through what you need to do/check before making your Shopify store live. Head to the end of the article to find a handy, downloadable checklist...
What is a Loyalty Programme? According to eMarketer, nearly 60% of internet users view earning rewards and points as “one of the most valued aspects of the shopping experience.” A loyalty/reward p...
Black Friday, Cyber Monday & Small Business Saturday - a more ethical way to shop
Black Friday, Cyber Monday (BFCM) will fall on Friday 29th November through to Monday 2nd December this year with Small Business Saturday being on Saturday 7th December. So, don't leave things unti...
A quick guide to abandoned cart emails
An abandoned cart email is a communication (usually automated) that is sent out to visitors to your website who have added items to their cart but then left before checking out and completing the t...