FREE App of the month: Shopify Search & Discovery
We thought it would useful if we provided our recommendations for the best free apps for your Shopify store. Apps that we think offer great features and functionality, and, best of all - are free! ...
The Japanese concept of Ikigai
Let’s start off with the pronunciation - ee-key-guy.Ikigai is a Japanese concept that means your ‘reason for being.’ ‘Iki’ in Japanese means ‘life,’ and ‘gai’ describes value or worth. It’s what br...
The difference between Shopify and Shopify Plus (and do you really need it)
If you're looking at moving your ecommerce store to Shopify, or aren't sure what plan to choose when you set up a new Shopify site, or if you're even considering upgrading your existing Shopify pla...
Custom versus customised in Shopify
We see a lot of agencies and developers selling clients 'custom' Shopify websites when in actual fact they are using themes and customising them - that's a big difference that we'd like to clear up...
Selling Strategies: Product Bundles
What is a product bundle? Product bundles are when you group products together and sell them at a discounted price. Why should I create product bundles for my ecommerce store? Product bundles are ...
Round-up of our favourite apps - June 2023
Having worked on over 500 Shopify stores, we have come across a fair few apps in our time - both good and bad! Here is our latest round-up off our favourite apps - all of which we have experience ...
Brand Narrative: Identifying your Brand Personality
Personality "The combination of characteristics or qualities that form an individual's distinctive character." Personalities are not one dimensional but multi-faceted. No-one likes to be pigeo...
Support: How we serve our clients
At the heart of Blue Horizons lies a genuine passion for helping businesses. As an owner-led micro business ourselves, we 'get it' and our work ethic and ethos is based on treating our clients how ...
What is SEO? Search Engine Optimisation (SEO) has been around since the mid-1990s, when early search engines like Yahoo and AltaVista first appeared. In the beginning, it was possible to ‘trick’ th...