We were approached by business owner Angela D'Isidoro who required our assistance with setting up a website for her new company ‘The Green Bud’. Angela offers high quality, natural and organic baby clothing and accessories made from 100% cotton. All the items have been tried and tested in Angela’s home with her children.
The initial meeting
During the initial meeting with Angela we discussed her requirements in detail and got a good idea of the kind of look and feel she wanted for her website from examples she provided.
We recommended a half day photoshoot to get a selection of professional images of all the products. During the shoot we were able to get Angela and her son involved to get some lovely lifestyle images to be used on the site in addition to the product shots. Everyone was delighted with the photos.
Shopify - the perfect solution
For the website, we used Shopify, our preferred platform. We selected a theme that we thought would work well for Angela and began by customising this with the green bud logo and appropriate colours and fonts to complement this.
We added all the product pages to the site with the relevant titles, descriptions, images, prices and sizes where appropriate.
A range of images were added to each product page to enable customers to get a really good feel of what they are buying.
We organised all the products into categories and subcategories and set up the site structure and navigation.
A gorgeous, eye catching image of Angela’s son was chosen to be a key feature on the home page with a prominent headline explaining the product offering.
After checking Angela was happy with how the site was progressing and making some tweaks as a result of her feedback we continued to develop the site.
We set up different shipping zones and shipping rates as well as two payment gateways so customers have the option of using Paypal or Shopify payments.
We explained how Angela can use the inventory feature to keep track of her stock.
A contact form, newsletter sign up and blog have all been included on the site and Angela is now using the blog regularly.
We installed an app for customers to add product reviews as well as an app to allow Angela to print invoices, labels and receipts.
Getting ready to sell
We set up an ‘opening offer’ discount code and banner to promote this to encourage sales during the first month the site went live.
The site has been linked with the green bud’s Facebook page to enable selling on Facebook as well as directly on the website.
We set up an email account for firstname.lastname@example.org to supersede the gmail email account that was previously being used.
As you can see the site looks great and the theme’s responsive design works well on all different sized devices: mobiles, tablets and desktop computers.
The Green Bud website is an excellent example of how professional product and lifestyle photos can be used with professional design and quality content to really make everything come together.
Angela is delighted with the site:
“I really enjoyed your service, very professional but friendly. We were quite a pain sometimes, with loads of questions, but you were patient enough to promptly explain and adjust things according to our needs. I am really in love with the website you created for the green bud and with the great job Tom the photographer did for it!”