Project brief

HAM is the brainchild of artist and illustrator Joanna Ham. Set up in 2011, it follows the life of Rabbit – capturing his daily adventures, sporting escapades and social outings in silhouette form on a range of thoughtfully crafted cards, mugs, prints and other gifts.

The current website was built on a custom platform with a completely bespoke design and CMS, but they wanted to move to Shopify in order to have a much easier to manage store, enable new features to be added, such as gift cards and customer accounts, and to continue scaling their online business.

HAM required expert help in migrating across all content, plus support in building a customised store to recerate the look and feel of their current one.

Creation & functionality

We rebuilt HAM on Shopify due to its scalable and flexible nature, plus its ease of management. Starting on a pre-built theme to ensure budgets, time and ease of management was met, we worked closely with the client to ensure each page matched their key aesthetic.

The menu was heavily customised to replicate the unique look of their current site and we also applied customisations to the collection page, with colour block rollovers, the products pages and all standard information pages.

The client was delighted with the replatforming which has enabled her to update their store regularly, offering promotions and discounts with ease and creating seasonal versions to fit with the ever-changing adventures of Rabbit!

"Blue Horizons have been fantastic from the moment we picked up the phone. So impressed with their approach, skill level and attitude. Have loved working with Marcus and his team and would absolutely recommend them to anyone wanting to reinvent their web presence. So pleased with our new site."

Joanna Ham, HAM
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