Know Your Numbers – Basic Business Finance for Shopify Store Owners
Running a Shopify store is exciting. You’re building a brand, selling products, and connecting with customers. But behind every successful store is something less glamorous — understanding the numb...
Turning Buyers Into Repeat Customers: Why Lifetime Value Matters More Than One-Off Sales
Too often, businesses look at sales as a collective number — acquisition targets, monthly revenue goals, conversion percentages. While these metrics matter, focusing only on the totals can cause yo...
How to Improve Conversion Rates on Shopify in 2026 with Smarter Personalisation
Getting traffic to your Shopify store is only half the battle. The real win happens when visitors actually buy. In 2026, one of the biggest differences between stores that convert well and those th...
Shopify Editions - Winter 2026 - The Renaissance Edition
Another gigantic one with 150+ updates - Shopify Winter Editions 2026 is called the Renaissance Edition - there's some clever stuff, not to mention the stunning presentation which we urge you to ch...
Legal and compliance considerations to be aware of as an online seller
We thought it would be useful to run through the things that you need to consider for your online store to ensure that you're legally compliant. As a merchant, compliance is your responsbility so w...
As a client, what will I be expected to do during the website build process?
Blue Horizons have built over 600 websites and ironically, with all of the advances in technology seemingly making life easier, we feel that website builds are more complex and harder to navigate t...
How can I make my website more 'AI' friendly?
What exactly is AI and how can I make my website more AI friendly ? AI stands for Artificial Intelligence; the simulation of human intelligence processes by machines, particularly computer systems...
Common Cognitive Biases and How to Avoid Them
Despite what we may think, as humans we are not always logical or rational. We often create our own construct of reality based on our perception of a situation rather than from a purely objective, ...
What you need to consider when migrating your store over to Shopify
With the world's best converting checkout, it's no wonder more and more ecommerce stores are migrating over to Shopify. Shopify enables you to sell online and in person, sell locally and globally,...