The blog

Discover more about marketing and Shopify with advice, tips, recommendations & great examples

Free App of the Month: PixPix Image Editor

Free App of the Month: PixPix Image Editor

If you're looking to edit your product images or other photos for your website but don't have any software on your computer or laptop to help, then we've found an app that offfers a great free plan...

Shopify Flow

FREE App of the Month: Shopify Flow

Shopify Flow is a great free app from Shopify that's now included on all plans. Its designed to help you run your business more efficiently with 'if this then that' type scenarios so you can focus ...

FREE App of the month: Shopify Search & Discovery

FREE App of the month: Shopify Search & Discovery

We thought it would useful if we provided our recommendations for the best free apps for your Shopify store. Apps that we think offer great features and functionality, and, best of all - are free! ...

The Japanese concept of Ikigai

The Japanese concept of Ikigai

Let’s start off with the pronunciation - ee-key-guy.Ikigai is a Japanese concept that means your ‘reason for being.’ ‘Iki’ in Japanese means ‘life,’ and ‘gai’ describes value or worth. It’s what br...

The difference between Shopify and Shopify Plus (and do you really need it)

The difference between Shopify and Shopify Plus (and do you really need it)

If you're looking at moving your ecommerce store to Shopify, or aren't sure what plan to choose when you set up a new Shopify site, or if you're even considering upgrading your existing Shopify pla...

Custom versus customised in Shopify

Custom versus customised in Shopify

We see a lot of agencies and developers selling clients 'custom' Shopify websites when in actual fact they are using themes and customising them - that's a big difference that we'd like to clear up...

Selling Strategies: Product Bundles

Selling Strategies: Product Bundles

What is a product bundle? Product bundles are when you group products together and sell them at a discounted price. Why should I create product bundles for my ecommerce store? Product bundles are ...

Round-up of our favourite apps - June 2023

Round-up of our favourite apps - June 2023

Having worked on over 500 Shopify stores, we have come across a fair few apps in our time - both good and bad! Here is our latest round-up off our favourite apps  - all of which we have experience ...

Brand Narrative: Identifying your Brand Personality

Brand Narrative: Identifying your Brand Personality

 Personality  "The combination of characteristics or qualities that form an individual's distinctive character." Personalities are not one dimensional but multi-faceted. No-one likes to be pigeo...