The value of client feedback

Here at Blue Horizons we strive to provide our clients with quality, affordable marketing solutions teamed with great customer service. But, we’re under no illusion that this is a given and that this is easy to achieve. We need to work hard to ensure that we keep on top of our game and, more importantly, our clients consistently receive quality products and service and genuinely enjoy working with us.

As part of our working process we always seek feedback from clients on an individual/project basis but we also regularly carry out a more structured, broader-scoped client survey. Our most recent survey was conducted at the end of 2013.

The survey

Completing surveys isn’t one of life’s most fulfilling activities, so we were conscious of not making it too long or arduous. Before designing the survey, we made sure we were clear about our objectives and what we wanted to achieve.  This is an overview of what we needed to find out:

  • Whether the brand attributes and values that we wish to portray are actually how our clients perceive Blue Horizons.
  • In order for us to provide the right solutions, we need to know what the problems are that our clients face.
  • What specifically we can do to improve the products and service that we provide to our clients.
  • Whether our clients are aware of all the services/solutions that Blue Horizons offer.

The whole purpose of ‘feedback’ is to allow us to ‘feed forward’ and this should be an integral part of a business’ planning framework.


The results

We were so grateful to our clients who took the time to complete our survey. The results which our survey provided us with affirmed what we knew – where our strengths lie and what our weaknesses are - and also provided us with valuable information that we didn’t know - to ensure we can develop, improve and grow moving forward.

You can view the results of our customer survey here

What now?

We have used the information obtained from our survey and fed this into our overall strategy, objectives and action plans for 2014.

We’re determined to practice what we preach here at Blue Horizons and put our clients at the heart of everything that we do.

So, 2014 will be a busy year for us – and we’re excited about putting our plans into action and helping our clients achieve their goals through effective marketing solutions.


If you didn’t take part in our survey but have any comments, suggestions or feedback on Blue Horizons then please do get in contact on 01242 236600 or email – I would be delighted to hear from you.

Likewise, if you need some help with getting your business planning and marketing strategy up to scratch then just let us know.

Reading next