My TV Abroad - Case Study

My TV Abroad - Case Study

The Background

Jim McQuaid, owner of My TV Abroad, was already offering TV subscriptions to friends and family, but he wanted to convert this into a proper business.

The Problem

The problem he faced however was that he didn’t know how to make this work and how to professionalise his set up. He needed full support and assistance on creating this as a sellable item online and also to present this with a suitable brand image. After gaining an insight into the sort of feel he wanted the website to have, we conducted lengthy research into the most appropriate theme to suit his needs and to sell the benefits of his solution as best as possible.

The Perfect Solution

Our two developers have over 40 years experience between them in the design and development industry so we were able to brand this venture with a fresh, clean logo, colour scheme, website design and image styling.

We then built the site using our preferred platform Shopify, setting up a subscriptions app to enable him to offer the TV service as a quarterly or annual plan.

To get Jim social we integrated his Shopify website with Facebook, as well as syncing his customer lists with our preferred email marketing solution

Client feedback 

A very BIG thank you to Marcus and his team for our wonderful website, which we are truly delighted with! From the word go, their patience, professionalism and experience was second to none... They were supportive at every juncture, offering lots of ideas and solutions to our various obstacles along the way, which they of course, solved, even replying to our queries "out of hours". Don't think we could have done it without you. We would not hesitate in recommending Blue Horizons....once again thank you all.

If you would like more information on how we can modernise your website with Shopify, then please give us a call on 01242 236600 or email us at

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