Success story - Brushbox

Success story - Brushbox


Brushbox, launched in January 2018, and the UK’s first oral health ‘Subscription Box’ providing a simple, convenient way to combat tooth decay in both adults and children whilst ensuring a healthy mouth and a beautiful smile.

They send eco-friendly toothbrushes, toothpastes, tongue cleaners, and floss direct to subscribers doors, right when they need them.

They’re on a mission to transform the way people think about and look after their teeth. Through combining a little excitement, education and convenience, their goal is to disrupt what has become a stale industry and improve oral health for current and future generations to come.


Brushbox came to us as they required the design and development of a full commerce website to sell subscriptions. They were looking at setting up and integrating a recurring payment app to aid them with selling and managing customer orders and subscriptions. They also needed creative
photography in order to capture the brand identity in visual imagery and inspire their audience to want to delve further and subscribe to the monthly toothbrush subscription for themselves, their partner or their family.


After proposing some initial creative image concepts for the photography side of the project, we spent time in capturing a series of ‘hero’ type images of the stylish
brushes so that they could be used both throughout the website, but also in subsequent marketing materials and advertising campaigns.

We captured high end product imagery on differing coloured backgrounds
and introduced additional elements to provide a stylish and fun match. We also
took a wide combination of pack shots to showcase the toothbrushes, floss, tongue scraper and toothpaste.

To enable people to shop online and subscribe to the oral health boxes, we used
the Shopify platform to create a fully functioning ecommerce website. As
our go-to platform when it comes to everything webbased, we used an ‘offthe-
shelf’ theme in order to keep costs down, but customised this heavily with imagery, layout and function, integrating a 3rd party recurring orders app to manage repeat payments.

We also created a unique process-flow journey to allow people to choose the right brush and accessory combination for up to 4 different people.

You can see the results at


"Our site had a number of technical challenges which meant we discussed with a LOT of potential Partners before deciding on Blue Horizons - Marcus and his team were always honest, knowledgeable, and thought 'outsidethe box' right from the start.

They have delivered more than they promised and have worked tirelessly and flexibly throughout - never once missing a deadline. They continue to add value to this day and we think of them as an integral part of our team. Would not hesitate to recommend."

Mike Donovan, Brushbox

Brushbox are Crowdfunding!

To invest in this fantastic business and to find out more, visit

Their launch ‘Video’, which contains a great (and brief!) overview of the business/investment opportunity, can also be seen on their Campaign Page.

Brushbox are approved by HMRC and qualify for EIS tax relief, this therefore means that for every £10,000 invested (for example), an investor can personally
claim 30% tax back from HMRC (i.e. £3,000 in this example), subject to certain
conditions. There are also a number of other advantageous tax reliefs available.

As their raise is being run by Crowdcube, the world’s largest crowdfunding platform, who are fully authorised and regulated by the Financial Services Authority (FSA), there is no actual requirement to transfer any funds until after the round has successfully closed although to register intent the page would capture card details (again, all FSA regulated) – there is also a statutory 7-day ‘cooling-off’ period so, if an investor subsequently changes their mind before this period, then they can cancel their intention to invest.

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