According to the CIM (Chartered Institute of Marketing), marketing for the coming year will focus on:
- Greater disruption and regulation in many sectors due to the likes of Brexit, GDPR and further developments in AI (Artificial Intelligence)
- New strategies and technology investment to ensure brand promises are maintained
- A need to be transparent and authentic
- A drive to react quicker to engage customers
- Augmented reality to overtake virtual reality
Key points:
- Millennials and Generation Z are not one-size-fits all demographics
- Young consumers like technology, but only if it works for them
- 'Human brands' that demonstrate authenticity are better liked
- Good design is imperative, whatever the engagement platform used
- Creativity still has an important place in a techled marketing world
(source: CIM, Catalyst, Oct 2018)