Kinnerton were looking to launch an online shop for a new brand, GoodiBox, in order to sell products across their portfolio direct to consumers. These included a range of single products that were to be sold on a 'build your own' case basis, plus they were also looking to introduce a subscription model for various themed boxes.
They were looking for an agency partner to help design the website brand and graphic assets, plus support them with the design and build of an ecommerce website. They also required ongoing marketing support to help give the brand the best chance of success within a tight budget.
Design & functionality
We designed and built a ecommerce website on Shopify, using custom graphics and animation to reflect the brand identity. We also set up the subscription model and 'build your own box' functionality. The GoodiBox brand needed to bring together a range of separate products with their own identities, into one single over-arching look.
As well as creating website graphics and designs, we also put together a marketing campaign, promoting the benefits of the treats and snacks to different audiences. We executed this through paid Google search, display network and shopping ads, Facebook advertising, social media posts, ongoing organic SEO and targeted email marketing.