Parkrun Australia were looking to consolidate their online retail efforts into one single site, rather than using multiple suppliers as they had previously. They approached Blue Horizons after our work for their partner brand CONTRA, and required the set up of a Shopify store that allowed them to sell the merchandise in one place.
Design & functionality
We designed and built a Shopify store to reflect the established brand identity, creating custom graphics and introducing photos of real 'parkrunners' from the events. We also created their core products to sell directly, including their popular ID accessories, which needed custom coding to create form fields for runners to personalise their bands, cards and tags.
We also needed to sync their inventory with multiple 3rd party fulfillment services and create bespoke reports to be sent to different providers with complex order information.
The parkun community embraced the site immediately and sales have been steadily growing ever since, allowing the charity to generate more revenue to keep the weekly parkuns 'free, for everyone, forever!'
"It has been an absolute pleasure working with Marcus and the team at Blue Horizons. Their work in building our Shopify store has been first class and their responsiveness has been exceptional, especially given we are operating in different timezones (AU and UK)."Tom Oberg, parkrun