Stormtrooper Beer

Project brief

Ecommerce experts, Ben and Satnam, had recently secured the licence to produce ‘Stormtrooper Beer’ (as in the iconic, blaster-fire attracting Imperial troops from Star Wars!). Although not a direct tie in with Disney, the license was via the original creator of the classic Stormtrooper armour from the first movie back in ’76 so there were no potential legal issues there!

The beer was in development with St Peter’s Brewery in Suffolk, and they needed to set up a transactional website to assist in selling direct to consumers. After scouring the Shopify Expert community they commissioned us as the chosen ones!

Creation & functionality

Basing the store design around their fantastic Stormtrooper imagery and funky can designs, we created a clean, simple and stylish website that celebrated the brand and focused on the products. Items were requried to be placed on pre-order and additional merchandise was introduced to support the core product range.

Additional features and elements allowed the visitor to delve deeper into the products and the Star Wars world.

"We have the number one best-selling gift pack in Tesco’s ‘Beer, Wines and Spirits’ section and it’s just hit the shelves in selected Morrisons stores! B&M also have the GPA in cans and East of England Co-Op have ordered. We’re knocking them over bit by bit!"

Ben, Stormtrooper Beer
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