Brand Narrative: Identifying your Brand Personality
Personality "The combination of characteristics or qualities that form an individual's distinctive character." Personalities are not one dimensional but multi-faceted. No-one likes to be pigeo...
Support: How we serve our clients
At the heart of Blue Horizons lies a genuine passion for helping businesses. As an owner-led micro business ourselves, we 'get it' and our work ethic and ethos is based on treating our clients how ...
What is SEO? Search Engine Optimisation (SEO) has been around since the mid-1990s, when early search engines like Yahoo and AltaVista first appeared. In the beginning, it was possible to ‘trick’ th...
Ideas to help reduce returns for your ecommerce store
According to the Centre of Retail Research, UK retailers spend £60 billion a year sorting out returns. The main reasons why people return goods are: Incorrect item Correct item, but wrong size/co...
Are you on the right Shopify Plan for your business?
UPDATED 27.3.23 If you've been running your Shopify store for a while or if you're still waiting to launch, we thought it would be useful to run through the various options available with Shopify P...
What is a theme? A theme is a 'template' that controls the organization, features, and style of your online store. Different themes have different styles and layouts to suit specific requirements a...
Since the launch of 2.0 in 2021 and with various additional options over the last few months, Shopify have made metafields a key part of any growing Shopify store, but what are they and how can you...
The Emotional Ingredients Necessary for Business Success
In his book 'Twelve and a half: leveraging the emotional ingredients necessary for business success', Gary Vaynerchuk (world reknowned entrepreneur) argues that the softer skills associated with em...