Facebook is becoming an increasingly popular way for dental practices to connect with patients. Here are some hints and tips to help you make your posts effective. Consider your audience – what ...
Putting your clients at the heart of your business
Whilst having a clear out of some old marketing course notes, I came across Schmitt’s 5 steps towards Customer Experience Management - This is a really nice, succinct process to help ensure that yo...
Ten top marketing tips for practice managers
I had the privilege yesterday of doing a quick presentation as part of Kevin Rose's 'Perfect Practice Manager' Workshop. Rather than focusing on the strategic side of marketing the aim was to provi...
How to encourage your patients to spread the word
Don’t overlook the potential of obtaining referrals from your existing patients. This should be an integral part of your marketing activity. If done effectively, it can be a low cost, high return m...
In the current economic climate, businesses are finding that they need to do more with less. Budgets are being squeezed, competition is fierce and customer expectations are high. As a small busine...
Back in November last year, I wrote a blog post about my favourite apps and thought it would be interesting to see, a year on, whether I'm still an advocate of the same apps. Clients, friends and ...
Marketing Mantra: Reach the Right person with the Right message at the Right time
It’s very tempting to be seduced by promises of mass reach and frequency with an all-encompassing message that covers every benefit of every product and service you offer – it sounds efficient real...
This refers to both your business’s personality and also how you treat your clients. Show that your business has a unique personality that makes it stand out from crowd and treat your clients as in...
Mathematics and sciences were far from my favourite subjects at school (I was more of an arts and languages girl), however, the work of Italian economist Vilfredo Pareto struck a chord. Complex ...