The blog

Discover more about marketing and Shopify with advice, tips, recommendations & great examples

What’s Pinterest and how can it help your business?

Since the growth of the internet, social media networks are flourishing. Having an online presence outside of your company website is paramount and is becoming an integral part of business succes...

Word power

Many people struggle with the idea of having to write something, especially if it is going to be viewed by a lot of people. They get hung up on the style, the words, what order it should be writt...

Tuesday Twitter Tips all in one place

  Our Tuesday Twitter Tips #TuesdayTips have been running for nearly 3 years now and have had numerous retweets, favourites and shares from our followers. These 140 character soundbytes are cram...

Reactivating dormant patients

It costs more to acquire a new patient than to keep an existing one so don’t give up on dormant patients without a fight. Reactivation may take a bit of time and effort but it’s worth it. Do you...

The value of client feedback

Here at Blue Horizons we strive to provide our clients with quality, affordable marketing solutions teamed with great customer service. But, we’re under no illusion that this is a given and that ...

The importance of good signage – Part 2: Internal

In my first blog about signage, the importance of good internal signage, I discussed why its critical that you get your signs designed and produced by a professional marketing company that you ca...

The importance of customer feedback

Listening to customers is invaluable if you want to make your business a success. By finding out what your customers want and what is important to them, you can focus your efforts on meeting and/...

The importance of good signage - Part 1: External

The signage at your business is one of the most cost effective marketing tools available to you. It should be acting as a key source that generates constant enquiries, new business and thus profi...

Psychology and Marketing: Potent Partners

Customers make decisions based on a large number of factors and although it is impossible to influence them all, successful marketing will try to strike a balance between appealing to the emotion...