Getting the most out of your marketing agency
Instead of thinking of your marketing agency as merely a supplier, treat them as a partner. Trust is crucial Like all relationships, 'it takes two to tango' and there has to be commitment from...
Are we losing the ability to communicate professionally and effectively? In a rush to be efficient we often skip the ‘niceties’ and get straight to the point. But, in the quest to multi-task a...
Don't stop marketing when times get tough!
Often, as a knee-jerk reaction many companies have reduced their marketing during the current economic downturn. We have experienced this first hand with our clients, some of whom have cut their m...
Exceeding website accessibility standards
Is your website accessible? I don't mean can people find it, or navigate it easily, I mean does it meet up to the requirements of the new Equality Act 2010? While the media did a great job of hig...
Most people, when you ask them, will be able to tell you the difference between hearing and listening - ie the physical process of sound going into your ear, and the mental process of actually payi...
Help with meeting CQC standards
Firstly, apologies for the break in our blogging schedule - we fell victim to the cobbler's children syndrome that we swore we wouldn't fall victim to! But at least it shows that clients really do...
Print media - not ready to give up the ghost yet!
Contrary to rumours, print is most definitely not dead - it's alive and kicking, and ready to help you promote your practice.
Before and after dentistry photos - what is their real purpose?
What would happen if your computer system suddenly gave up the ghost? The importance of back-up systems.