This refers to both your business’s personality and also how you treat your clients. Show that your business has a unique personality that makes it stand out from crowd and treat your clients as in...
Mathematics and sciences were far from my favourite subjects at school (I was more of an arts and languages girl), however, the work of Italian economist Vilfredo Pareto struck a chord. Complex ...
The importance of font selection
Many companies put a great deal of time and effort musing over the minutiae of their brands, ensuring that everything is, as they would like! This obsession will cover everything from their colou...
Why promotional mailers are still a fantastic marketing tool
Are you looking to tell people about your business? Do you want to obtain new clients? Are you looking to promote an event, a product or service, or a particular offer? And do you want to do all ...
Do you have a clear brand strategy for your business?
I’m currently putting together a workshop for the forthcoming Cosmetic News Expo entitled “The face of your brand” (and yes, as marketers we couldn’t help ourselves with the double entendre!) Re...
Stunning new identity and aesthetic medicine website
One of our newest clients, Marion Brown, wanted to effectively market her business in order to position herself as the choice for facial aesthetics in Tunbridge Wells. As a renowned professional, ...
Ensuring your website is GDC compliant
You're probably aware of new General Dental Council guidelines for websites that come into effect on 1st March 2012. These guidelines are aimed at ensuring that advertising by dental professionals...
The secret of their success - Irish Dentist Awards 2012
On Wednesday 25th January, my colleague Zoe and I attended the inaugural Irish Dentist Awards held at the Mansion House in Dublin. We were attending as a guest of publishing giants, FMC. This ce...
The non-techy person's Digital Glossary
This is by no means an exhaustive list. Many of our clients have felt embarrassed to ask, so, here it is – a glossary of the terms we think a non-techy person will possibly find useful. Adwor...