Putting your clients at the heart of your business
Whilst having a clear out of some old marketing course notes, I came across Schmitt’s 5 steps towards Customer Experience Management - This is a really nice, succinct process to help ensure that yo...
Ten top marketing tips for practice managers
I had the privilege yesterday of doing a quick presentation as part of Kevin Rose's 'Perfect Practice Manager' Workshop. Rather than focusing on the strategic side of marketing the aim was to provi...
The importance of bespoke photography
In today’s ever-competitive and crowded market place it is more important than ever to ensure that you stand out from the crowd. Together with a strong brand identity, bespoke photography real...
Often when critiquing design work, clients often pay very close attention to the elements that make up the designs, such as typography, colours and images, but frequently overlook one of the fund...
How to encourage your patients to spread the word
Don’t overlook the potential of obtaining referrals from your existing patients. This should be an integral part of your marketing activity. If done effectively, it can be a low cost, high return m...
In the current economic climate, businesses are finding that they need to do more with less. Budgets are being squeezed, competition is fierce and customer expectations are high. As a small busine...
Back in November last year, I wrote a blog post about my favourite apps and thought it would be interesting to see, a year on, whether I'm still an advocate of the same apps. Clients, friends and ...
Marketing Mantra: Reach the Right person with the Right message at the Right time
It’s very tempting to be seduced by promises of mass reach and frequency with an all-encompassing message that covers every benefit of every product and service you offer – it sounds efficient real...
Happy Birthday Blue Horizons – 10 years in Business
Blue Horizons have now officially been trading for 10 years – a whole decade of marketing under our belt. I myself officially joined the company in April 2003 and here I am now in 2012 heading u...