Use feedforward to focus your business in 2012
Hindsight is such a fantastic thing isn’t it?! As we come to the end of the year it’s the ideal time to reflect back on the year that’s passed and focus our attentions to the year ahead. Prev...
We've been working with Clear Vision Accountancy Group over the last couple of years and its been great to be able to look at the complete business of our mutual clients. To provide further inform...
I’m amazed by the amount of people I know with a Smartphone but who don’t use apps (whether through ignorance or just by choice). My iPhone and more recently iPad apps have become indispensible...
The benefits of a patient newsletter
The main objective of a patient newsletter is to increase your profits. This regular communication can help you do this by: Encouraging patient loyalty and making your patients feel valued. P...
How to stand out from the crowd: Branding
In today’s ever increasingly competitive market it is vital for your success to be able to differentiate yourself from the competition. Let’s go back to the beginning and look at your brand. ...
Getting the most out of your marketing agency
Instead of thinking of your marketing agency as merely a supplier, treat them as a partner. Trust is crucial Like all relationships, 'it takes two to tango' and there has to be commitment from...
Are we losing the ability to communicate professionally and effectively? In a rush to be efficient we often skip the ‘niceties’ and get straight to the point. But, in the quest to multi-task a...
Don't stop marketing when times get tough!
Often, as a knee-jerk reaction many companies have reduced their marketing during the current economic downturn. We have experienced this first hand with our clients, some of whom have cut their m...
Exceeding website accessibility standards
Is your website accessible? I don't mean can people find it, or navigate it easily, I mean does it meet up to the requirements of the new Equality Act 2010? While the media did a great job of hig...