On behalf of the Blue Horizons Team we would like to reassure you during this difficult time that we are following the latest Government advice in reference to COVID-19. Our office is still open fo...
Why choose Shopify as your ecommerce platform
Why Shopify? We'll explain what makes this outstanding website platform so easy to use, flexible, secure and future-proof and why we recommend this for all client ecommerce sites and beyond. A hos...
Migrating from Magento over to Shopify
Why migrate away from Magento 1? With the withdrawal of support from Magento 1 set for June 2020, many online stores are needing to decide about the future of their ecommerce site. One option for M...
Planning for your business in 5 easy steps
Why bother taking the time to plan? Planning really does prevent poor performance. With an ever-increasingly competitive environment out there and the day-to-day chaos of everyday life, it can be ...
Ways to improve welcome emails: Provide value upfront. You don’t want to inundate customers with promotional messages during your only window of opportunity to create a strong first impression....
How to create an effective email marketing programme
Step 1: Choose an email management software Ensure that you use specialist email management software to help you create, send and measure the impact of any email marketing campaigns. There are a p...
The importance of email marketing
Search engines and social media platforms are great for getting discovered by future customers, but email remains the best way to maintain and strengthen existing relationships over time. With suc...
Although you've always been able to sell on Shopify internationally for a long time, until recently, full multi-currency was only available to those who are able to afford Shopify Plus. Not now th...
Building a healthy emotional culture in the workplace
We recently came across a great article written by Liz Fosslien and Mollie West Duffy and thought we’d share with you a brief overview of the full article in this blog post. Most of us have gotten...