In order to engage with your audience, it is becoming increasingly important to create a connection and build relationships. Providing professional photographs of team members on your website and...
Psychology and Marketing: Potent Partners
Customers make decisions based on a large number of factors and although it is impossible to influence them all, successful marketing will try to strike a balance between appealing to the emotion...
Some useful tips - designing leaflets and flyers
On a daily basis we get requests from clients to cram leaflets with information. This can often make it very difficult to get your message across to your customers. So here are a few useful tips ...
Facebook is becoming an increasingly popular way for dental practices to connect with patients. Here are some hints and tips to help you make your posts effective. Consider your audience – what ...
Putting your clients at the heart of your business
Whilst having a clear out of some old marketing course notes, I came across Schmitt’s 5 steps towards Customer Experience Management - This is a really nice, succinct process to help ensure that yo...
Ten top marketing tips for practice managers
I had the privilege yesterday of doing a quick presentation as part of Kevin Rose's 'Perfect Practice Manager' Workshop. Rather than focusing on the strategic side of marketing the aim was to provi...
The importance of bespoke photography
In today’s ever-competitive and crowded market place it is more important than ever to ensure that you stand out from the crowd. Together with a strong brand identity, bespoke photography real...
Often when critiquing design work, clients often pay very close attention to the elements that make up the designs, such as typography, colours and images, but frequently overlook one of the fund...
How to encourage your patients to spread the word
Don’t overlook the potential of obtaining referrals from your existing patients. This should be an integral part of your marketing activity. If done effectively, it can be a low cost, high return m...