In the current economic climate, businesses are finding that they need to do more with less. Budgets are being squeezed, competition is fierce and customer expectations are high. As a small busine...
Back in November last year, I wrote a blog post about my favourite apps and thought it would be interesting to see, a year on, whether I'm still an advocate of the same apps. Clients, friends and ...
Marketing Mantra: Reach the Right person with the Right message at the Right time
It’s very tempting to be seduced by promises of mass reach and frequency with an all-encompassing message that covers every benefit of every product and service you offer – it sounds efficient real...
Happy Birthday Blue Horizons – 10 years in Business
Blue Horizons have now officially been trading for 10 years – a whole decade of marketing under our belt. I myself officially joined the company in April 2003 and here I am now in 2012 heading u...
This refers to both your business’s personality and also how you treat your clients. Show that your business has a unique personality that makes it stand out from crowd and treat your clients as in...
Mathematics and sciences were far from my favourite subjects at school (I was more of an arts and languages girl), however, the work of Italian economist Vilfredo Pareto struck a chord. Complex ...
The importance of font selection
Many companies put a great deal of time and effort musing over the minutiae of their brands, ensuring that everything is, as they would like! This obsession will cover everything from their colou...
Why promotional mailers are still a fantastic marketing tool
Are you looking to tell people about your business? Do you want to obtain new clients? Are you looking to promote an event, a product or service, or a particular offer? And do you want to do all ...
Do you have a clear brand strategy for your business?
I’m currently putting together a workshop for the forthcoming Cosmetic News Expo entitled “The face of your brand” (and yes, as marketers we couldn’t help ourselves with the double entendre!) Re...