The blog

Discover more about marketing and Shopify with advice, tips, recommendations & great examples

Repetition & consistency in design

The skills of design and marketing are important tools that help to get brand familiarity across to clients and ultimately support your brand proposition. Repetition and consistency are just one ...

The value of client feedback

Here at Blue Horizons we strive to provide our clients with quality, affordable marketing solutions teamed with great customer service. But, we’re under no illusion that this is a given and that ...

The importance of good signage – Part 2: Internal

In my first blog about signage, the importance of good internal signage, I discussed why its critical that you get your signs designed and produced by a professional marketing company that you ca...

The importance of customer feedback

Listening to customers is invaluable if you want to make your business a success. By finding out what your customers want and what is important to them, you can focus your efforts on meeting and/...

The importance of good signage - Part 1: External

The signage at your business is one of the most cost effective marketing tools available to you. It should be acting as a key source that generates constant enquiries, new business and thus profi...

Say cheese!

In order to engage with your audience, it is becoming increasingly important to create a connection and build relationships. Providing professional photographs of team members on your website and...

Psychology and Marketing: Potent Partners

Customers make decisions based on a large number of factors and although it is impossible to influence them all, successful marketing will try to strike a balance between appealing to the emotion...

Some useful tips - designing leaflets and flyers

On a daily basis we get requests from clients to cram leaflets with information. This can often make it very difficult to get your message across to your customers. So here are a few useful tips ...

Ideas for your Facebook page

Facebook is becoming an increasingly popular way for dental practices to connect with patients. Here are some hints and tips to help you make your posts effective. Consider your audience – what ...