The blog

Discover more about marketing and Shopify with advice, tips, recommendations & great examples

Word power

Many people struggle with the idea of having to write something, especially if it is going to be viewed by a lot of people. They get hung up on the style, the words, what order it should be writt...

Adding that wow factor - choosing print finishes part 1

Do you want to add that extra little something to your printing? Or are you looking for an effect that will differentiate you from your competitors? There are a number of print finishes that, if ...

Tuesday Twitter Tips all in one place

  Our Tuesday Twitter Tips #TuesdayTips have been running for nearly 3 years now and have had numerous retweets, favourites and shares from our followers. These 140 character soundbytes are cram...

Reactivating dormant patients

It costs more to acquire a new patient than to keep an existing one so don’t give up on dormant patients without a fight. Reactivation may take a bit of time and effort but it’s worth it. Do you...

Repetition & consistency in design

The skills of design and marketing are important tools that help to get brand familiarity across to clients and ultimately support your brand proposition. Repetition and consistency are just one ...

The value of client feedback

Here at Blue Horizons we strive to provide our clients with quality, affordable marketing solutions teamed with great customer service. But, we’re under no illusion that this is a given and that ...

The importance of good signage – Part 2: Internal

In my first blog about signage, the importance of good internal signage, I discussed why its critical that you get your signs designed and produced by a professional marketing company that you ca...

The importance of customer feedback

Listening to customers is invaluable if you want to make your business a success. By finding out what your customers want and what is important to them, you can focus your efforts on meeting and/...

The importance of good signage - Part 1: External

The signage at your business is one of the most cost effective marketing tools available to you. It should be acting as a key source that generates constant enquiries, new business and thus profi...