The blog

Discover more about marketing and Shopify with advice, tips, recommendations & great examples

Need some help with your Shopify Store?

Need some help with your Shopify Store?

We are here to help you and ensure you get the most from your Shopify store. We can offer you training to give you the knowledge to update your store yourself and/or we offer support for ongoing as...

The loyalty life-cylce: driving loyalty at every stage of the customer journey

The loyalty life-cylce: driving loyalty at every stage of the customer journey

Today ecommerce sales account for 14.1 percent of total retail sales worldwide, and that number keeps increasing. The barriers to entry have never been lower, and acquisition costs continue to rise...

Confused by which file format you need for images?

Confused by which file format you need for images?

For those of us who aren’t experienced photographers/graphic designers/web developers, image file formats can be confusing to understand. Here we give a brief summary of the most commonly used imag...

Dealing with  <s>difficult</s> different people at work

Dealing with difficult different people at work

Yes, the word ‘difficult’ has purposely been struck through.  A business coach once told me that there is no such thing as a difficult person – we should do away with that label as it is unhelpful ...

Maintaining resilience in uncertain times

Maintaining resilience in uncertain times

There are only 3 mindsets: Expecting to fail Trying to avoid failure Expecting to succeed Merely by changing the way you think (your mindset) you can drive changes in your behaviour.  Yes, it is ...

Say what you mean

Say what you mean

I recently read an excellent article by Oren Jay Sofer “say what you mean” which really struck a chord.  In all aspects of life, communication is key, whether it’s with clients, colleagues, your pa...

The wheel of motives: using deeper human insight to effectively engage people

The wheel of motives: using deeper human insight to effectively engage people

We may like to regard ourselves as logical, level-headed beings but in truth, our emotions will always trump information and rationality. It has been said that “the rational is the alibi of desire”...

Shopify (re)unite

Shopify (re)unite

Last week, Shopify ran their first ever virtual broadcast event for Shopify business owners called '(re)unite'. It was an opportunity to bring together merchant, partner, and entrepreneurial...

Beating procrastination

Beating procrastination

We all procrastinate more than we should, particularly regarding certain tasks and projects, you know, those things that you just keep putting off but for some reason you just pretend to ignore the...