How to grow your average order value in Shopify
It is always easier to sell more to people who have already purchased from you, rather than acquiring new customers. However, you can get caught up in acquisition metrics as a key indicator of succ...
Understanding tax settings in Shopify for UK businesses
We're aware that tax isn't the most exciting of topics but certainly one that causes much confusion, especially now we have exited the EU. We must stress that it is your responsibility to consult...
How do you make customers stick? Use G.L.U.E
G.L.U.E - Giving Little Unexpected Extras - the notion of something being unexpected makes it more memorable and helps to build relationships, loyalty and retention. GLUE is what you use after you ...
Why do people abandon their shopping carts?
There will be a plethora of reasons why people abandon their carts; the doorbell rings, kids need help with their homework – the distractions of everyday life. There are also things such as card is...
The paradox of choice - how to ensure good user experience for your ecommerce store
Our society is built on a culture of ‘more, better, quicker’. On demand is now our default! Its human nature to take things for granted and once we have a need met, it may satisfy us for a while bu...
Your marketing bucket, funnel and taps
Whilst tidying up the study and organising the many books, I rediscovered Bryony Thomas’ ‘Watertight Marketing – Delivering long-term sales results’. I read this for the first time back in 2013 an...
Need some help with your Shopify Store?
We are here to help you and ensure you get the most from your Shopify store. We can offer you training to give you the knowledge to update your store yourself and/or we offer support for ongoing as...
The loyalty life-cylce: driving loyalty at every stage of the customer journey
Today ecommerce sales account for 14.1 percent of total retail sales worldwide, and that number keeps increasing. The barriers to entry have never been lower, and acquisition costs continue to rise...
Confused by which file format you need for images?
For those of us who aren’t experienced photographers/graphic designers/web developers, image file formats can be confusing to understand. Here we give a brief summary of the most commonly used imag...